Creative Search Engine Optimization - A Contingency Study

Search engine optimization this and search engine optimization that. You study and hear about it all day, nevertheless what about your site? While there are plenty of articles providing useful information, this article shows you how a positive globe example met with success. The stop of this article is to emphasize creativity when approaching tough optimization situations. Problems for BusinessTaxRecovery.com In November of 2004, our firm took on the seo marketing for BusinessTaxRecovery.com. The site was being promoted through offline activities and pay-per-click campaigns. No effort had been made to achieve high rankings in Google, Yahoo or MSN. Keyword analysis revealed that combinations of the root keywords, "business" and "tax" were going to be difficult to attack. The primary dispute concerned management agencies with web sites. The IRS site, for instance, had roughly 9, 680 inbound links and an absolute ton of content. State agencies weren"t far behind. The Cal
ifornia tax agency site had roughly 7, 000 inbound links and, again, tons of content. For a final nail in the coffin, the client informed us the business was cyclical with the busiest months being January through April when general public focused on taxes. The site absolutely had to rank highly during this period. We had two months to achieve results. Gulp! The Solution for BusinessTaxRecovery.com - 140, 000 Hits After staring at a Salvador Dali painting for a rare hours, we came up with a solution. It involved a combination of internal site phase focus, meta tag optimization, link exchange and massive article promotion. The results produced 145, 828 hits from January through April, with only 5, 000 coming from the pay-per-click program. The first step was to modify the focus of the site from the residence stage to the article page. Jumping the tax agency sites on keywords such as business tax and taxes was impossible in two months, so we didn"t all the more try. In
stead, we decided to focus on the keyword phrase "business tax articles" and bring persons into the site through the article page. Meta tags were optimized and a link exchange program undertaken. The key to campaign, however, was a strong article promotion campaign. Since taxes are confusing, it seemed obvious that an article campaign focusing on tax counsel would meet with success. Boy, did it. Approximately 35 articles were written, published and submitted to article directories. Since the articles were timely, they were snapped up and published. The articles produced plain traffic to the site as well as numerous inbound links thanks to of the link created in the article byline. As for the search engines, we focused on everything on the contrary Google. We expected nothing from Google in that the major content and meta tag changes would accept six to eight months to exhibit results per the usual practices of Google. In reality, it didn"t matter. The Yahoo and MSN
search engines produced big time. Full text: http://computerandtechnologies.com/computers-technology/news_2008-04-07-17-30-05-252.html