Website Design: 12 Questions to Answer Before You Talk to a Website Designer

Carl owns a business software association and he knows he needs a recent website. How does he know this? He"s smart enough to have noticed that his ongoing site isn"t doing a very beneficial job of turning visitors into sales opportunities. He"s anxious to get started on his contemporary site. He"s hired a website designer, shown the designer a rare sites that he likes, and straightaway he"s waiting for the delivery of a fantastic advanced high-performing website. It"s not going to happen. Carl has made one of the most common mistakes in website development - a mistake that nearly every business-to-business marketer makes at some mark along the line. He"s expecting a designer to do his marketing thinking for him. A pleasant website requires planning and it"s the marketer"s job to do the planning - not the designer"s. Here are 12 questions every business-to-business marketer should beseech and answer before talking to a web designer: What is the single most essential purpos
e of the modern site? By taking the lifetime to articulate this, you"ll be able to focus everyone"s efforts on the genuine target. What are the secondary goals? When companies invest money in creating a virgin website, there are almost always multiple stakeholders with different priorities. After all, websites reach investors, suppliers, employees and future employees in addition to reaching customers and prospects. While these secondary goals should not be allowed to interfere with your primary purpose, it still helps to know what they are. How will you measure the success of your fresh site? Be as specific as possible. Ecommerce sites will obviously measure revenue & non-ecommerce sites will measure sales-ready leads, on the contrary what else? What areas of your contemporary site are successful and why? Chances are positive that your existing site is not a total failure. Obtain a scrutinize at what IS working. You can strive to generate these areas better, ho
wever you don"t have to reinvent them. What areas of your happening site are not working and why? Presumably this is the justification you"re redoing your website. It"s a useful fist step to realize your site isn"t working, on the other hand that alone doesn"t provide much direction. Capture the age to identify specifically what isn"t working & what it will observe like when it is working. Who exactly is your target audience? What do they worry about? Peruse Your Website Needs a Makeover for more facts about creating detailed descriptions of your buyers. What action do you demand them to take? There is a macro aspect to this question: for example, "We hope for them to obtain our product." And there is a micro aspect that addresses each of the individual conversion points your prospects may pass through on their pathway to making a purchase. These could be subscribing to a newsletter, downloading a white paper, scheduling a demo, entering a trial period, and others.
What does the prospect want in order to feel sufficiently motivated & confident to catch those actions? Map gone each of your desired actions. Sometimes you"ll necessitate to entice the prospect with an offer. At other times they"ll thirst for additional information. Think in terms of both what you can provide and what obstacles you can remove. Full text: http://computerandtechnologies.com/computers-and-technology/news_2008-10-15-15-00-04-202.html