Assert No! to SEO - Standards, That Is

"SEO standards" are a place of SEO best practices and risk ratings; the meaning of having SEO standards is ludicrous and out-dated. Professional SEO services that try to follow these supposed standards are handing their business over to the competition. If everyone follows these standards, there'd be no plan for any clients to reach the top in that all clients would be receiving the same establish of coding, content, etc as everybody else. And so on, and so forth ad nauseam. Oh, and my favorite - black hatters and grey hatters are just those looking for an "extra edge"; white hatters are low risk takers, not willing to situate their butts on the edge for results. Recently, I study an article about SEO risk factors vs. SEO standards. The author's belief is that professional SEO services that comply with a fix of standards will lose their competitive edge. "If everyone does the same thing, it's like being the SEO version of an amputee." What a wonderful
argument supporting black hat tactics. For those that are modern to SEO, let me objective outside that SEO is a highly competitive business, and it does support to have a "little extra" in your bag. However, this tiny extra doesn't have to incorporate keyword spamming or any number of questionable practices. Let's observe at risk taking, shall we? Professional SEO services that follow a allot of standards may spend months on one project. We are as susceptible to mistakes and errors as the adjacent person, and those mistakes can cost us. There are times when one mistake, by one person, can lose us a client. So, after assorted months of working with the client, coding, research, etc, that one mistake could cost us everything. In other words, being an SEO specialist - remarkably if you run your own association - is high risk in and of itself. There is never any guarantee that your client will hit number one, and believe me, most clients hire professio
nal SEO services with just that goal in mind. Is keyword spamming, link-farming and the like necessary to reach that first phase of search engine results? No. In my mind, the argument at the beginning of this article against professional SEO services using a locate of standards is a means of explaining away laziness. It is definitely more day consuming to check the links for PR value, run the KEIs and competitor analysis, etc than to build a sheet all-inclusive of keywords. It takes dedication and consistency for a "standardized" long-term campaign than to operate white on white keywords or link-farming or other "questionable practices". However, while black hat tactics might present more quickly, they place the customer at risk. White hat tactics are slow to evolve, hence the dedication and consistency, nevertheless the customers don't have to worry about being penalized. The author ends his rant with "Deal with dirty SEOs like SEOs. If you don't like the
m, outrank them." To that I respond - I have. Black hatters can brag all they thirst for about "high-risk" campaigns, on the contrary their clients deal with that risk and receive the consequences, not them. White hat professional SEO services understand that ultimately, it's the client who will rise or fall on our merits - it's a stop of pride and our business to give them our best, as well as our privilege. Full text: http://computerandtechnologies.com/computers-and-technology/news_2008-11-15-05-00-05-687.html