The Searcher s Intent

What does an average user expect to find on your website when he or she clicks on the search engine result or Pay Per Click ad that leads to your site? Is there a plain mental correlation between what the search engine results chapter suggested and what the actual website delivers? Designing your landing pages to create this connection is a crucial component of the conversion course - the method of turning a casual visitor into a paying customer. The searcher's intent when he or she clicks on your listing can constitute all the difference in keeping them on your site. Nevertheless only if you can identify, and cater to, the intentions and motivations of your visitors and deliver the kind of landing phase that can quickly grab their attention and keep it. So how does that work? There are some things that any website can do to ease this action along. First, if you are employing a PPC campaign you must be certain to contain your value proposition in the ad text. Hones
ty and directness are extremely important, here. The customer needs to know immediately what you offer and why they should choose you. You must also be able to deliver what you promise. False advertising/false hope can be extremely detrimental to your long-term strategy, so you your customers that they can trust you. After they click on your listing they require to produce the immediate connection between what they clicked on and what they are nowadays looking at. They demand to know they've made it to their intended destination. Further often have visitors been redirected to a useless site. As well often have visitors been let down. They entail to know that you are the fair site for them and that you are offering exactly what they need. This connection between the customers' intentions when they click on your listing and what you offer is very meaningful in the conversion sequence of events. On the other hand there are some other steps you still have to receive
as well. The continuity is something that merchants and marketers necessitate to keep in mind. To do that you call for to understand who your customers are and where they are coming from. For example, if your customers click on a PPC ad then they are likely to already be in a buying mood - at least compared to those who click on the natural results who are often more likely to be searching for facts and education. So if we assume that your customers have chosen the value proposition in your PPC ad, and have immediately discovered that they are in the prerrogative place, then the closest step is to give them something to do. This could be almost anything - whatever it takes to get your customer to create another click on your site. This could be an offer that asks for more information, a sale on the targeted product, or a simple path for the customer to generate a quick purchase. It could be anything, as lingering as it helps practise the connection between the searcher
s' intent and what you offer. The best landing pages, then, obtain a customer through this development and always maintain the continuity from one step to another. Begin off by restating the occupation your product or function addresses. If this is the same puzzle the visitor is looking to resolve, he or she will stay a petite longer. Next, you should state why you are the correct choice for them to resolve that issue. In other words, give them your value proposition. If the connections are made the at the end step is to give them something to do. If all you do is offer some nice words without the ability for them to select action, then your website will never fulfill its potential. Problem, solution, action. If you can discover and manipulate the relationship between these steps and the customers' intentions, you can begin to streamline your conversion system and develop a strong web presence. Full text: http://computerandtechnologies.com/computers-and-
technology/news_2008-11-01-17-00-05-566.html